Celebrations kicked off on Thursday as Christine Aguilera and Flo Rida performed to kick off Virgin Hotels’ Unstoppable Weekend event.
And the fun continued on Friday as AnnaLynn McCord, 33, turned heads for the first official day in a weekend of festivities in Nevada, on Friday.
She looked radiant as she turned up to the opening of the Élia Beach Club at Virgin Hotels Las Vegas to enjoy a pool party.
Stunning: AnnaLynn McCord, 33, dazzled in a floral co-ord for the opening of the Élia Beach Club at Virgin Hotels Las Vegas
AnnaLynn wore a stunning two-piece white dress featuring an intricate flower pattern, which flashed her toned midriff.
She teamed her dress with a pair of brown leather sandals and accessorised with a simple gold pendant necklace.
Meanwhile, Virgin owner Richard Branson appeared in high spirits at the launch of the beach club.
The 70-year-old business magnate wore a simple black T-shirt, with white shorts and a pair of red trainers.
Excited: After giving a speech Richard shook and then opened a bottle of Dom Perignon, directing the stream of bubbles towards his guests
Classy: AnnaLynn wore a stunning two-piece white dress featuring an intricate flower pattern, which flashed her toned midriff
As he celebrated the launch of the beach club at the Virgin Hotels Las Vegas site, he doused Virgin Hotels CEO James Bermingham, JC Hospitality LLC president Richard Bosworth and Nevada governor Steve Sisolak in Dom Perignon.
Richard was then seen swigging from the open bottle after he had sprayed a healthy amount at his colleagues.
Virgin Hotels is currently hosting an ‘Unstoppable Weekend’ of celebrations to in honour of the completion of its Las Vegas site.
Grinning: Business magnate Richard gave a speech to guests in attendance at the opening
Fun and games: A number of high-profile individuals were targeted by Richard, including Virgin Hotels CEO James Bermingham, JC Hospitality LLC president Richard Bosworth and Nevada governor Steve Sisolak
The newest hotel was opened on the site of the former Hard Rock hotel and casino and an all-weekend party was planned.
The new Virgin hotel includes features such as a 4,500-seat live music venue, the Elia Beach Club, a 13,000sq ft events lawn and an array of restaurants and bars.
Celebrations kicked off on Thursday as popstar Christina Aguilera performed in the newly opened live music venue.
She looked sensational as she donned an all-black outfit, featuring matching black nail polish and multiple belts across her midriff.
Celebrating: After he finished spraying his guests with the Dom Perignon, Richard took a moment to drink from the open bottle
Partners: At one point, Richard posed for a photo at the opening alongside In The Moment founders and managing partners Jason ‘JROC’ Craig and Mio Danilovic
Earlier on Thursday, Christina showed off her impeccable sense of style photos that were shared to her Instagram account.
The 40-year-old singer-songwriter was pictured spending time in a chrome-walled elevator while posing and giving her best look to the camera.
Aguilera was dressed in a form-fitting and slightly transparent light blue long-sleeve shirt while riding the elevator.
The Come On Over Baby singer tucked her top into a pair of slightly baggy sweat pants that sat above a pair of multi-coloured Nike sneakers.
Musical entrance: Celebrations kicked off on Thursday as popstar Christina Aguilera performed in the newly opened live music venue
Stylish: She looked sensational as she donned an all-black outfit, featuring matching black nail polish and multiple belts across her midriff
New venue: Christina performed for guests at the Las Vegas site’s brand new 4,500-seat live music venue
The chart-topping artist accessorized with numerous pieces of silver jewellery and wore a stylish set of rectangular black sunglasses.
Her eye-catching platinum blonde hair remained tied up in a loose ponytail as she posed for the photos.
Aguilera also wrote a brief message in the post’s caption that read: ‘it’s about time for my arrival…see you tonight, vegas.’
Dressed to impress: Christina showed off her casual sense of style in a trio of photos that were shared to her Instagram account on Thursday afternoon