Bethenny Frankel announces new wine venture called Forever Young after Skinnygirl success

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Bethenny Frankel announces new wine venture called Forever Young after previous success with Skinnygirl: ‘Can lightning in a bottle strike twice?’

Bethenny Frankel on Wednesday announced her new business venture, a wine called Forever Young. 

Frankel, 50, took to Instagram with a shot of herself in a white dress holding a glass of the wine.

In the caption of the post, she referred to her past success with her Skinnygirl brand – which she sold for more than $100 million in 2011 – in announcing the business venture.

The latest: Bethenny Frankel, 50, on Wednesday to Instagram to announce her new business venture, a wine called Forever Young

The latest: Bethenny Frankel, 50, on Wednesday to Instagram to announce her new business venture, a wine called Forever Young

‘Can lightning in a bottle strike twice?’ she wrote. ‘I cracked the code in the spirits business once before. My little cocktail baby was the fastest growing liquor brand in history, at the time.

‘I paved the way for many other media personalities to launch their own cocktail brands and created a new category.’

She noted that she was the first female celeb to emerge with a breakthrough brand, in which she shattered previous industry norms regarding the marketing of alcohol.

The former Real Housewives Of New York City star said, ‘Celebrities have historically been strictly told to never be photographed with alcohol. Liquor companies were marketed by men to men and I changed that game.

Trailblazer: Frankel noted, 'I paved the way for many other media personalities to launch their own cocktail brands and created a new category'

Trailblazer: Frankel noted, ‘I paved the way for many other media personalities to launch their own cocktail brands and created a new category’

Details: The product currently is featured in Cabernet Sauvignon, Malbec and Sauvignon Blanc, with plans for a Rosé in the offing

Details: The product currently is featured in Cabernet Sauvignon, Malbec and Sauvignon Blanc, with plans for a Rosé in the offing

The former Real Housewives Of New York City star noted that she was the first female celeb to market an alcohol brand

The former Real Housewives Of New York City star noted that she was the first female celeb to market an alcohol brand 

‘Now it’s a whole new world for women, thanks to my little brand that could. I waited until I found another brand and concept that I wanted to call my own.’

She said that the product is ‘absolutely superb’ and ‘next level’ with the right amount of balance and elevation, proclaiming, ‘With every sip, you will understand why I entered back into this space.’

Frankel said that a milestone in her life inspired her latest business turn.

Track record: Frankel noted how her Skinnygirl cocktail line 'was the fastest growing liquor brand in history, at the time'

Track record: Frankel noted how her Skinnygirl cocktail line ‘was the fastest growing liquor brand in history, at the time’

Endorsement: The reality star said that the product is 'absolutely superb' and 'next level' with the right amount of balance and elevation

Endorsement: The reality star said that the product is ‘absolutely superb’ and ‘next level’ with the right amount of balance and elevation

‘I want to do it again with a new [wine emoji],’ she said. ‘I’m 50. I feel great and I, like you, want to be and feel FOREVER YOUNG … I want to be FOREVER YOUNG. Do you???’

The product currently is featured in Cabernet Sauvignon, Malbec and Sauvignon Blanc, with plans for a Rosé in the offing.

In a clip on her site, she asked, ‘What is better than being forever young,’ adding that many wines on the market don’t live up to their labels. 

‘This is spectacular, enjoy – you’re going to love feeling forever young,’ she said.

Frankel is collaborating on the product with its founders, Seth Greenberg and Dozortsev & Sons Enterprises, according to People.  

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