Blake Lively and Ryan Reynolds' GEI merges with LA Mayor Eric Garcetti's Evolve Entertainment

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Blake Lively and Ryan Reynolds’ Group Effort Initiative merges with LA Mayor Eric Garcetti’s Evolve Entertainment Fund to bring more Hollywood jobs and training to underrepresented communities

Blake Lively and husband Ryan Reynolds are expanding the reach of their Group Effort Initiative by teaming up with an initiative led by Los Angeles Mayor Eric Garcetti.

Launched in the past year, GEI aims to ‘create a pipeline for members of the BIPOC (Black, Indigenous, and People Of Color) and other marginalized communities to get real experience towards a lasting career within the entertainment industry.’

With the merger of GEI with Mayor Garcetti’s Evolve Entertainment Fund on Friday, the new organization will be focused on making more Hollywood jobs, training and mentorships available to underrepresented communities.

Joining forces: Ryan Reynolds and wife Blake Lively merged their Group Effort Initiative with Los Angeles Mayor Eric Garcetti's Evolve Entertainment Fund to create a new organization

Joining forces: Ryan Reynolds and wife Blake Lively merged their Group Effort Initiative with Los Angeles Mayor Eric Garcetti’s Evolve Entertainment Fund to create a new organization

‘Today, Group Effort is merging with @MayorOfLA’s Evolve Entertainment Fund to offer more people from under-represented communities opportunities in the entertainment industry,’ the non-profit said in a statement shared on Twitter.

‘We’re so grateful to Mayor Garcetti, our early partners and hand-raisers who helped make this possible!’   

In a statement, Reynolds said he and his wife ‘have been so thrilled and humbled by both the interest in the program and the eagerness of our industry to help.’

Mission statement: The new organization formed by the merger of GEI and Evolve Entertainment Fund will be focused on making more Hollywood jobs, training and mentorship available to underrepresented communities

Mission statement: The new organization formed by the merger of GEI and Evolve Entertainment Fund will be focused on making more Hollywood jobs, training and mentorship available to underrepresented communities

Making a difference: Mayor Garcetti's Evolve has already partnered with 152 entertainment companies and 28 community and educational organizations since launching in 2018

Making a difference: Mayor Garcetti’s Evolve has already partnered with 152 entertainment companies and 28 community and educational organizations since launching in 2018

He added, ‘Opening up access to our industry will truly take a group effort, and we’re just getting started.’   

The merger is just the latest for Mayor Garcetti’s non-profit, according to The Hollywood Reporter.

Since launching in 2018, Evolve has partnered with 152 entertainment companies and 28 community and educational organizations, which has directly led to the facilitation of 559 paid internships and 65 full-time jobs with leading companies like Netflix, WME and Disney’s ABC Entertainment.   

Opening the doors: 'Opening up access to our industry will truly take a group effort, and we're just getting started,' Reynolds, 44, said in a statement about the merger

Opening the doors: ‘Opening up access to our industry will truly take a group effort, and we’re just getting started,’ Reynolds, 44, said in a statement about the merger

‘Evolve is about more than injecting young people’s voices into our city’s creative output — it makes sure the studios of Hollywood better reflect the melting pot of backgrounds that makes Los Angeles extraordinary,’ Mayor Garcetti shared in a statement.  

The Mayor went on to reveal that the Evolve and the Group Effort Initiative merger ‘will provide even more individuals from underserved communities with the opportunity to chase their dreams, secure a career in our city’s most iconic industry, and help ensure our backlots and soundstages represent the diversity in our own backyard.’ 

Lively and Reynolds’ GEI was founded in August 2020, and has been run through their companies, Maximum Effort and B For Effort.                  

The goal: Mayor Garcetti, 50, says the merger 'will provide even more individuals from underserved communities with the opportunity to chase their dreams, secure a career in our city's most iconic industry, and help ensure our backlots and soundstages represent the diversity in our own backyard'

The goal: Mayor Garcetti, 50, says the merger ‘will provide even more individuals from underserved communities with the opportunity to chase their dreams, secure a career in our city’s most iconic industry, and help ensure our backlots and soundstages represent the diversity in our own backyard’

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