Blake Lively honors her family with launch of non-alcoholic sparkling mixer Betty Buzz

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    While her husband Ryan Reynolds has been using his famous name and face to help sell the Aviation American Gin brand after he bought a stake in the company in 2018, his wife Blake Lively has been hard at work taste testing a new alcohol-free collection of sparkling mixers called Betty Buzz. 

    The business venture is an ode of sorts to her family, especially when it comes to the name. In a press release, the actress shared how she wanted to pay tribute to her father Ernie Lively, who has since passed away this past June at the age of 74. 

    ‘My dad’s name was Ernest Brown Jr. but he was known as Ernie Lively,’ Lively (born Blake Ellender Brown), 34, explained.

    New venture: Blake Lively launched a line of non-alcoholic, sparkling mixers, called Betty Buzz

    New venture: Blake Lively launched a line of non-alcoholic, sparkling mixers, called Betty Buzz

    The Gossip Girl actress continued on about her dad: ‘He gave up his last name when he married my mom and any success he, or I, have experienced has been in a name that isn’t his. So when I was working hard to build this company, I wanted any success to be in a name that was meaningful to him. Betty was his mom and his sister’s name. Also, Ernie would not be the best name for a mixer.’ 

    As for the Buzz part of the company, Lively, revealed it was used ‘because why should alcohol get all the fun? The bubbles and flavors feel like a buzz of joy.’

    It also made sense to use Betty in the company name since she and Reynolds have a daughter Betty, who turns two-years-old in October, along with their two other girls James, six, and Inez, four.   

    The new Betty Buzz product comes in five different flavors: Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer.

    The new Betty Buzz product comes in five different flavors: Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer.

    The new product comes in five different flavors: Tonic Water, Sparking Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, and Ginger Beer.

    The drinks are made with real juice and come without any artificial flavors, colors, sweeteners, or gluten. 

    Lively maintains each mixer flavor can be enjoyed as a drink all on its own, or customers can mix them with a spirit of their preference, which sounds a bit strange coming from someone who has openly admitted she doesn’t drink alcohol.   

    ‘I don’t drink. I know that’s odd coming from the wife of an infamous gin slinger,’ Blake said, in a reference to her husband’s co-ownership of the Aviation American Gin brand. 

    Comedic touch to her sales pitch: The actress showed off her sense of humor by declaring that she is not going to be one of those celebrities who says they're'so excited to unveil this secret project they've spent years on'

    Comedic touch to her sales pitch: The actress showed off her sense of humor by declaring that she is not going to be one of those celebrities who says they’re ‘so excited to unveil this secret project they’ve spent years on’

    More of her humorous sales pitch:'You won't get that here, Lively said on her Instagram Stories before adding,'I'm mortified that I spent 3 years obsessing over the exact bubble size and quantity for the perfect, tightly explosive pops'

    More of her humorous sales pitch: ‘You won’t get that here, Lively said on her Instagram Stories before adding, ‘I’m mortified that I spent 3 years obsessing over the exact bubble size and quantity for the perfect, tightly explosive pops’

    Taking the time: The actress said she and her team spent three years fine-tuning the flavors

    Taking the time: The actress said she and her team spent three years fine-tuning the flavors

    ‘Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol. We’ve spent the last three years crafting Betty Buzz and are so excited for people to finally taste it.’ 

    Showing off her sense of humor, Lively would take to her Instagram Stories and reveal that she is not going to be one of those celebrities who says they’re “so excited to unveil this secret project they’ve spent years on.” And it always seems questionable. Years? YEARS?? You won’t get that here… I’m mortified that I spent 3 years obsessing over the exact bubble size and quantity for the perfect, tightly explosive pops.’ 

    She also took time out to reflect on the amount of time and dedication it took to reach the final product, all while again showing her comedic touch, like her husband. 

    The real heroes: The actress claims mixers are the unsung heroes of the drink world

    The real heroes: The actress claims mixers are the unsung heroes of the drink world

    Alcohol free: Lively maintains each mixer flavor can be enjoyed as a drink all on its own, or customers can mix them with a spirit of their preference, which sounds a bit strange coming from someone who has openly admitted she doesn't drink alcohol.

    Alcohol free: Lively maintains each mixer flavor can be enjoyed as a drink all on its own, or customers can mix them with a spirit of their preference, which sounds a bit strange coming from someone who has openly admitted she doesn’t drink alcohol.

    ‘Think of all I could’ve accomplished in the amount of time I tried 17 versions of Meyer Lemon Club Soda. Or giving notes on how to more lightly balance the real fruit juice in each flavor—Lemon Lime, Grapefruit, Ginger Beer, and Tonic to agave because there was no way our @bettybuzz SPARKLING MIXERS could have crap flavors or sweeteners. The amount of time I’ve spent on @bettybuzz is shockingly bad bandwidth management.’ she wrote on her Instagram Stories.

    She ended by sharing how ultimately, ‘all I did was the fun stuff, the easy stuff. So Thank you to everyone who’s worked on @bettybuzz to make it the best thing “I’ve” ever done.’    

    Betty Buzz is currently available online and at select retailers across the country. 

    Flavors are offered in 12-packs, with each bottle big enough to make two cocktails, for $29.99.  

    Taster: Lively ended by sharing how ultimately,'all I did was the fun stuff, the easy stuff. So Thank you to everyone who's worked on @bettybuzz to make it the best thing "I've" ever done'

    Taster: Lively ended by sharing how ultimately, ‘all I did was the fun stuff, the easy stuff. So Thank you to everyone who’s worked on @bettybuzz to make it the best thing “I’ve” ever done’

    Available online and at select retailers: Flavors are offered in 12-packs, with each bottle big enough to make two cocktails, for $29.99

    Available online and at select retailers: Flavors are offered in 12-packs, with each bottle big enough to make two cocktails, for $29.99

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