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Celebrity Apprentice: Lord Alan Sugar is slammed after arriving in Sydney from the UK

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British Celebrity Apprentice star Lord Alan Sugar comes under fire from critics after being allowed into Australia mid-pandemic to film the new series as thousands of Aussies are still waiting to come home


Lord Alan Sugar has come under fire from fans after jetting from the UK to Australia amid the pandemic.

The 74-year-old business mogul, who is in Sydney to film the sixth series of Celebrity Apprentice, revealed he was was quarantining on the 21st floor of The Sheraton for two weeks after touching down Down Under on Sunday.

‘Nice view from the 21st floor,’ he wrote in a now-deleted Tweet, alongside an accompanying video of his view.

Backlash: Lord Alan Sugar has come under fire from fans after jetting from the UK to Australia amid the pandemic

Backlash: Lord Alan Sugar has come under fire from fans after jetting from the UK to Australia amid the pandemic

While Channel Nine confirmed to Daily Mail Australia that Lord Sugar’s travel and accommodation ‘is all within the guidelines for exemptions which are outside the caps’, it didn’t stop some critics from sharing their opinion on social media. 

‘How are you allowed in when 10’s of thousands of Aussies are still waiting to be allowed home?’ one wrote.

‘Lucky you – been separated from my daughter and grandsons for almost 2 years and yet here you are bragging that you are there. It’s amazing what having money can get you!’ a second added.

'Nice view from the 21st floor,' Lord Sugar wrote in a now-deleted Tweet, alongside an accompanying video of his view

‘Nice view from the 21st floor,’ Lord Sugar wrote in a now-deleted Tweet, alongside an accompanying video of his view

Under fire: While many were supportive of his travel, others were left less than impressed that he was able to travel to locked-down Sydney while so many are unable to do so themselves

Under fire: While many were supportive of his travel, others were left less than impressed that he was able to travel to locked-down Sydney while so many are unable to do so themselves

‘Really!? Nice view hey? Do you know how many Australian citizens can’t see their family because of flight caps and restrictions and you’re up there rubbing it in our faces!’ a third chimed in.

However, others were quick to defend the media mogul, praising him for coming over and boosting the Australian economy by working on the popular series.  

‘When you’re bringing money and possibly jobs to a country, they open doors to you, Lord Sugar is there on business I would expect and not a holiday,’ one fan wrote.

‘It’s called business, when you’re helping the economy of a country, they welcome you,’ a second chimed in.

‘Why do others hate it when others are successful and doing well,’ another chimed in. 

Defence: Others were quick to defend the media mogul, praising him for coming over and boosting the Australian economy by working on the popular series

Defence: Others were quick to defend the media mogul, praising him for coming over and boosting the Australian economy by working on the popular series

‘Lord made his wealth through hard work… stop comparing and judging… what a horrible society we are surrounded by, Haters and jealousy. Good luck!’ 

Australian borders are currently closed to those who are not Australian citizens, permanent residents or immediately family members. 

However, there are caps on the number of passengers coming into Australia from overseas to ease pressure on quarantine facilities, which has meant some citizens have been stranded overseas. 

Like with other reality shows filmed Down Under, Lord Alan Sugar is on a special visa – meaning he isn’t taking a hotel quarantine spot from an Australian.

Response: 'The exemptions and quarantine are in accordance with all government protocols and requirements including any payments that are associated with this,' Channel Nine said in a statement

Response: ‘The exemptions and quarantine are in accordance with all government protocols and requirements including any payments that are associated with this,’ Channel Nine said in a statement 

A spokesperson for Nine told Daily Mail Australia on Wednesday: ‘Lord Sugar is back in Australia to film Celebrity Apprentice. 

‘His travel and accommodation is all within the guidelines for exemptions which are outside the caps.

‘The exemptions and quarantine are in accordance with all government protocols and requirements including any payments that are associated with this.’

No line-up rumours have been rumoured for the new season, which last year saw The Block star Shaynna Blaze crowned as the winner.

Champion: No line-up rumours have been rumoured for the new season of the competitive show, which last year saw The Block star Shaynna Blaze (pictured) crowned as the winner

Champion: No line-up rumours have been rumoured for the new season of the competitive show, which last year saw The Block star Shaynna Blaze (pictured) crowned as the winner 

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