Elyse Knowles fronts Aussie Made Week despite constantly promoting Chinese products

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Elyse Knowles is the face of the first ever Australian Made Week campaign, which urges Aussies to shop locally and support homegrown businesses.

The 28-year-old model excitedly announced the endorsement deal on Instagram earlier this week, telling her 878,000 followers: ‘Australian Made Week is HEREEE.’

She urged her fans to support local businesses and buy local products – but Elyse herself continues to spruik products made in China and other foreign countries.

The Block winner seems to promote items made Down Under less frequently than she does products manufactured overseas, making her latest partnership rather puzzling.

Awkward: Model Elyse Knowles has signed a deal to promote Australian products and urged fans to buy local - but still spruiks items made in China

Awkward: Model Elyse Knowles has signed a deal to promote Australian products and urged fans to buy local – but still spruiks items made in China 

Standing enthusiastically in front of a green and yellow truck with the recognisable ‘Australian made’ logo, Elyse urged her fans to buy locally. 

‘Every dollar you spend on products carrying the iconic Australian Made kangaroo logo is giving back to our local makers and communities,’ she wrote. 

‘Buying Australian supports local business and helps create Aussie jobs.’ 

She first announced the campaign in an Instagram video earlier in the month, before spending the next few weeks being paid to promote products made overseas.

Close to home: The 28-year-old model announced her endorsement deal in an Instagram post this week: 'Buying Australian supports local business and helps create Aussie jobs,' she said

Close to home: The 28-year-old model announced her endorsement deal in an Instagram post this week: ‘Buying Australian supports local business and helps create Aussie jobs,’ she said

Oops: She also discussed the campaign in an Instagram video earlier in the month, before spending the next few weeks being paid to promote products made overseas

Oops: She also discussed the campaign in an Instagram video earlier in the month, before spending the next few weeks being paid to promote products made overseas

‘So go on, buy something genuinely Aussie for Australian Made Week, because Australian made makes Australia,’ she urged her in the video. 

But while she signed a deal for Australian Made Week, which runs from May 24 until May 30, Elyse has a long history of promoting overseas brands.

Last week, she proudly promoted Klorane dry shampoo, which is made in France. 

‘With a new baby & almost ZERO time in the day for myself, it’s nice to know I have a little weapon at home that helps me feel refreshed, revived & clean! I lean on @kloraneau dry shampoo for a comforting hit of self care,’ she wrote on Instagram. 

Plug: Last week, she proudly promoted Klorane dry shampoo, which is made in France. 'I lean on @kloraneau dry shampoo for a comforting hit of self care,' she wrote on Instagram

Plug: Last week, she proudly promoted Klorane dry shampoo, which is made in France. ‘I lean on @kloraneau dry shampoo for a comforting hit of self care,’ she wrote on Instagram

Leaving the country: Earlier this month, she became an ambassador for American educational toy company Fisher-Price. The Mattel-owned brand has eleven factories in China, where it makes all of its products. Pictured with her son, Sunny

Leaving the country: Earlier this month, she became an ambassador for American educational toy company Fisher-Price. The Mattel-owned brand has eleven factories in China, where it makes all of its products. Pictured with her son, Sunny

Earlier this month, she became an ambassador for American educational toy company Fisher-Price. 

The Mattel-owned brand has eleven factories in China, where it makes all of its products. 

She’s also an ambassador for swimwear brand Seafolly Australia, a company which also sends its designs to be manufactured in Chinese factories.

Straying from home: She's also an ambassador for swimwear brand Seafolly Australia, a company which sends its designs to be manufactured in Chinese factories

Straying from home: She’s also an ambassador for swimwear brand Seafolly Australia, a company which sends its designs to be manufactured in Chinese factories

Intercontinental: Earlier in May, Elyse promoted Land Rover, a British four-wheel drive company that manufactures its cars in Brazil, China, India, Slovakia and the UK

Intercontinental: Earlier in May, Elyse promoted Land Rover, a British four-wheel drive company that manufactures its cars in Brazil, China, India, Slovakia and the UK

Next was a sponsored post for Land Rover, a British four-wheel drive company that manufactures its cars in Brazil, China, India, Slovakia and the UK

Elyse also fronted Seed Heritage’s summer campaign, which like Seafolly is an Australian-owned brand that manufactures products in China.

Daily Mail Australia has contacted Elyse’s management for comment. 

Foreign: Elyse also fronted Seed Heritage's summer campaign, which like Seafolly is an Australian-owned brand that manufactures products in China

Foreign: Elyse also fronted Seed Heritage’s summer campaign, which like Seafolly is an Australian-owned brand that manufactures products in China

According to the campaign’s website, Australian Made Week is an opportunity for Aussie shoppers to actively seek out and support local businesses.  

‘Australian Made Week will encourage shoppers to actively focus their buying activities on genuine Aussie products while celebrating and supporting local makers and growers around the country,’ the website states.  

Daily Mail Australia has contacted Elyse's management for comment

Daily Mail Australia has contacted Elyse’s management for comment 

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