“Like you, politicians are human, with hopes and fears, and normal emotions just like everyone else.
“Where better to show the human side of those who make these decisions than with the most watched programme on TV?
“There are those who got their news from brilliant shows like This Morning, Loose Women and Gogglebox. It’s popular TV shows like these – and I’m A Celebrity … of course – that help to deliver important messages to the masses.
“Rather than looking down on reality TV, we should see it for what it is – a powerful tool to get our message heard by younger generations.
“Reality TV is a very different way to communicate with the electorate – it’s both honest and unfiltered.”