Jay Z supports wife Beyonce’s Ivy Park label while rocking a full fit from the brand… as she stops by her pop up shop in NYC
His wife Beyonce is the co-founder of the brand Ivy Park.
And he gave his support for his wife’s brand by rocking an Ivy Park fit while in East Hampton.
The rapper, 51, donned a full fit from the brand’s collaboration with Adidas for the snap.
Jay-Z donned an orange button up shirt with the Adidas white stripes, adding coordinating shorts.
The star added a white bucket hat with small framed sunglasses to round out his casual look.
The image was shared on Instagram by Lenny S., who noted in his caption he works for RocNation.
Meanwhile the official Ivy Park Instagram page shared a series of snaps from what appeared to be a pop up shop, as seen in the caption – ‘Flex Park Soho.’
The first slide featured Beyonce puckering up her lips for the camera, while posing in her car with the window down behind her – with the pop up behind her.
Views: The first slide featured Beyonce puckering up her lips for the camera, while posing in her car with the window down behind her – with the pop up behind her
Beyonce rocked an orange top with gold hoop earrings and futuristic sunglasses.
The pop up had orange and white tones with a sandy beach set up, including two chairs, an umbrella and surfboards.
There were also models at the location sporting pieces from the line.
A vibe: The pop up had orange and white tones with a sandy beach set up, including two chairs, an umbrella and surfboards
So cool: There were also models at the location sporting pieces from the line
Jay Z has been focused on his health, with the rapper training with celebrity fitness instructor Marcos Borges, who inspired him and Beyonce to go adopt a vegan diet.
The billionaire mogul also recently told GQ South Africa: ‘In continuously striving to be the best, I need to operate with my health in full gear.’
In 2018, the power couple teamed up with Marcos to launch 22 Day Nutrition, a plant-base health foods company.
The superstars, who wed in 2008, share daughter Blue Ivy, nine, and four-year-old twins Rumi and Sir.
Speaking on LeBron James’ HBO series The Shop: Uninterrupted, Jay Z gave insight on life as a dad of three: ‘It’s amazing. It’s a very grounding thing. I didn’t learn how to swim until Blue was born. There goes everything you need to know. This is a metaphor for our relationship.’
Adding: ‘If she ever fell in the water and I couldn’t get her, I couldn’t even fathom that thought. I gotta learn how to swim. That’s it. That was the beginning of our relationship.’
Healthy: In 2018, the famous couple teamed up with Borges to launch 22 Day Nutrition, a plant-based health foods company. Seen in 2019
Family: The superstars share daughter Blue Ivy, nine, and four-year-old twins Rumi and Sir. Jay recently gave a rare interview about life as a father to three (Beyonce pictured with the twins in 2018)
Responsible dad: The hip-hop veteran said he learned to swim after becoming a father so he could save his daughter Blue if she started drowning. Seen in 2018