From the living room to the studio, Kim Kardashian is redefining the purpose of loungewear.
In a new SKIMS ad, Kim gets her hair and makeup done, takes a phone call, and strikes poses for a photographer – all while exuding style in her very own loungewear line.
Despite the overall hectic nature of the shoot, Kim doesn’t break a sweat as she calmly runs her empire while flashing her envy-inducing abs.
She means business! Kim Kardashian flashed her abs as she showed off her new SKIMS loungewear
The video begins with Kim striking poses in a photo shoot while a small glam team tend to her hair and makeup.
As her lips are touched up, she glances at a clipboard before taking a call.
‘Hi Kim, you’ve got to leave in five minutes,’ a woman, who appears to be her mom Kris Jenner, tells her over the phone.
‘Kim, you’ve to go,’ a second woman informs her off-camera.
All hands on deck! Stylists fussed over Kim’s look as she gazed at a clipboard
Strike a pose: The reality star appeared to be taking a selfie as her lips were touched up
Before grabbing her keys and tossing them into the air, Kim says coolly to the camera, ‘Whoever said loungewear was only for the house, hasn’t tried SKIMS.’
SKIMS, which sells shapewear, underwear, loungewear, and pajamas, was launched by Kim in 2019.
In an interview with Vogue, Kim says she was compelled to start the company in order to offer more shapewear options to consumers.
Never breaking a sweat: Despite the hectic tone of the ad, Kim remained as cool as a cucumber
Toned and terrific! She also showed off her jaw-dropping body
Time crunch! ‘Hi Kim, you’ve got to leave in five minutes,’ a woman, who appears to be her mom Kris Jenner, tells her over the phone
‘Overall, I really just wanted to give people options when getting dressed. From innovative shapewear that you can wear every day to the comfiest underwear that perfectly moulds to your body — I wanted to create a brand that could be relied on as a true solution for how people dress today. In doing this, it was especially important that we were size-inclusive and offered a range of colors.’
It was through her own experience DIY-ing shapewear that Kim realized the business potential.
‘I used to cut up and sew different styles of shapewear together to create the silhouette I wanted because I could never find the shape I was looking for. Other brands would either flatten my curves, pinch into my skin or roll down. I would also dye pieces with tea bags to match my skin tone as there was such a limited offering of colors on the market.
Hold still: Her glam team effortlessly touched up her makeup
‘All this experimenting made me notice a gap in the market’: It was through her own experience DIY-ing shapewear that Kim realized the business potential
‘All this experimenting made me notice a gap in the market and realise that there hadn’t been any innovation in this space for so long. It felt like the perfect time to bring a fresh perspective to the shapewear industry that would feel relevant for today.’
Meanwhile, Kim is back on the market after filing for divorce from husband Kanye West earlier this year.
Despite her newly single status, a source has told Hollywood Life she is ‘not ready’ to date anyone.
What a catch! However, she still remains the most eligible of bachelorettes with a newly minted billionaire status
However, she still remains the most eligible of bachelorettes with a newly minted billionaire status.
Page Six had previously reported that Kim has garnered attention from ‘royal family members, A-list actors, athletes and billionaire CEOs,’ with some trying to contact her through mutual friends or DM.
At the time a source had said that she was ‘not looking to jump into anything’ but was ‘keeping an open mind.’
Fits like a glove! SKIMS, which sells shapewear, underwear, loungewear, and pajamas, was launched by Kim in 2019