The past year has been tough for small businesses, many of which went bust or suffered crippling losses as lockdown hit their trade.
But there is finally a little light at the end of the tunnel as restrictions start to ease.
And to help the small businesses coming out of lockdown, the UK’s biggest, most engaged newsbrand, MailOnline, is offering the chance to advertise to their huge audiences – without a huge price tag.
Suffolk deli owner Andy Storer and his business partners Michael Anfilogoff and Damien Riseley were among the first to try the new MailOnline Ad Manager to help boost their fortunes after a difficult year.
Andy Storer, left, and Michael Anfilogoff, right, used the Ad Manager to advertise their new deli to potential customers (pictured with chef and owner Damien Riseley, centre)
Andy, 42, said: ‘We’ve owned the Black Dog Deli in Walberswick for six years and have worked hard to make it a success – customers tell me our sausage rolls are the best they’ve ever had.
‘When the first lockdown hit, Michael and I had just spent £50,000 on a new production kitchen in the nearby village of Halesworth and we were also planning a new deli. So we had to think on our feet about how we could adapt and survive.’
‘So easy to set up’: The ad designed by Andy and Michael for their Suffolk deli business
They increased their range of frozen foods, figuring locked down families would appreciate them, and diversified with a pop-up shop in nearby Southwold offering street food.
Their next challenge was to drum up business for the new Black Dog Deli which opens in Halesworth next month.
Michael, 25, was delighted to be able to advertise on MailOnline to target local customers and encourage interest in his new venture. He created the ads (right) himself, set the budget and chose the people he wanted to target.
He said: ‘It was so easy to set up the ads, and the whole process was really well thought out and user friendly for a small business like us.
‘Once the ads had been live for a few days, we saw our website traffic go up by over 200 per cent. The deli in Walberswick has felt busier, and we’ve had lots of phone calls and visitors asking about when our new deli is opening up.
‘We’re really pleased with this campaign – it’s helped us grow as a business and get our name out there.
‘To be able to advertise to MailOnline’s audience will help us grow.’
BLACK DOG DELI ADS: THE RESULTS
- Cost: £1,300
- Ad impressions (how many times the ads were viewed): 351,818
- 788 clicks through to their website
- Website traffic up more than 200pc
- Shop feels busier; lots of visitors and calls asking about new deli opening
The new self-serve Ad Manager makes it easy. It takes minutes to set up, and your campaign could be live in less than 24 hours.
You can advertise to more people in your area than your local titles can reach.
It’s cheaper than Facebook, and you can target by postcode, interests, and life stage to reach as many of our 25 million consumers as you like.
There are no hidden fees, and you can control everything, from budget to target audience to creative design.
The MailOnline Ad Manager enables small businesses to reach more adults across all UK regions than ever before, with hyper-local advertising for relevant, affluent customers.
You’ll be able to see live data for your campaign, adjust targeting and pause campaigns as you like.
You can set up automated email reports, and experiment with different creative and targeting strategies to get the very best for your business.
This new opportunity means that SMEs can easily and effectively manage their own ad campaigns across MailMetroMedia’s online portfolio, which engages more than 10 million UK adults every day.
Martin Clarke, publisher of MailOnline, Metro.co.uk and iNews.co.uk, said: ‘We are passionate about helping SMEs recover from the covid crisis, and proud to be launching a tool which will enable small business owners to purchase and set up ad campaigns in a few easy steps.
‘We look forward to helping you build your business.’
Picture this: You can design your own bespoke ad campaign – and get it live – within 24 hours