Ms Elser, describing her scepticism at the motivations behind big-name deals like these, recounted how when each was announced, “the world has been treated to another press release or interview, furiously trying to peddle the line that it is all part of some grand humanitarian vision.
“Of the Netflix deal, ‘Our focus will be on creating content that informs but also gives hope’, they promised along with declaring they would be creating ‘impactful content that unlocks action.’”
She added: “Their Spotify podcasts, of which the world is yet to see anything beyond one episode, would ‘build community through shared experiences, narratives and values.’”
With an almost audible frustration, she said: “But c’mon. Stop packaging everything as being about ‘impact.’