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Shoppers have taken to Twitter to hound the supermarket giant for stating that the salt and pepper used on its chicken crown is “non-EU”, in what has been perceived as a dig at the bloc. But Morrisons claims the writing is an “error” and will be changed “immediately”.
Lee Williscroft-Ferris, who writes for the Independent and describes himself as a vegan, shared a picture of the offending label on social media yesterday, insisting that Morrisons “tell me that this is not real”.
“Your response will dictate whether or not I ever shop at your stores again,” he added.
In another Tweet, Mr Williscroft-Ferris suggested the wording was “xenophobic”.
A spokesperson for the company responded to the wave of criticism that followed, saying “the wording on the packaging is an error for which we apologise”.
“We are changing the packaging immediately.”
But for many distraught shoppers, this was too little, too late.
Twitter user ‘myopinion’, whose bio reads “I do not like Boris Johnson”, commented that “this is terrible. And not an error. You are just reacting to the backlash.”
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Despite all this squabbling, it appears that Morrisons was attempting to impress neither Brexiteers nor Remainers.
The “error” was instead caused by a misreading of packaging laws.
Producers are told by the Government that they “can” use “non-EU” labelling on goods for which the full individual country information is not available until September 30, 2022.
After this date they “must” use “non-UK” instead.
It is possible that the company will replace “non-EU” with “non-UK” now, rather than wait until late next year, so as to prevent further uproar from being triggered online.
A Morrisons spokesperson has confirmed for Express.co.uk that the issue sprung from a “misinterpretation of packaging and labelling regulations”.
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