Radio ratings are delayed by one month due to the ongoing pandemic – as new measures are put in place to include streaming metrics
The radio ratings have been delayed until October due to the ongoing coronavirus pandemic.
According to Radio Today, the results for the latest survey were due out on September 28, but have now been pushed back to October 7.
The Commercial Radio Australia CEO Joan Warner said that the ratings provider had specifically requested the delay.
Delayed: The radio ratings have been delayed until October due to the ongoing coronavirus pandemic
‘Ongoing travel restrictions and lockdowns together with postal and general delivery delays in Sydney and Melbourne directly affect data collection and processing times,’ Warner said.
‘CRA acknowledges this is a challenging time and has agreed to this short delay to the release of Survey 6 results.’
It comes directly after news broke that the radio industry is finally updating the way it measures ratings.
Tick tock: According to Radio Today, the results for the latest survey were due out on September 28, but have now been pushed back to October 7
Due to the increase in live streaming, ratings will now start to include streaming devices, according to The Australian.
For the past 70 years, ratings were measured by listener surveys, many of which still involved paper diaries that consumers would fill out and submit.
Commercial Radio Australia chair and Southern Cross Austereo chief executive officer Grant Blackley said: ‘The consumption of audio has changed demonstrably from where it used to be.
‘It’s more out of home, digital devices, on the run, at leisure and we are moving away from that recall, in-car and at-home model that is being super enhanced to accurately reflect new consumption of audio.’
Finally! The radio industry is finally getting with the times by updating the way it measures ratings. Due to the increase in live streaming, ratings will now include streaming devices. Pictured: KIIS FM’s Jackie ‘O’ Henderson and Kyle Sandilands, Sydney’s most popular FM duo
Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by Ben Fordham of AM station 2GB in the latest Sydney ratings.
The KIIS FM duo had been named the most popular show across both AM and FM bandwidths in June, but the most recent figures show 2GB has reclaimed its crown.
Fordham, 44, now has the leading share in Sydney’s breakfast market with 16.8 per cent, having grown his audience by an impressive 3.5 points since the last survey.
Coming in second was ABC Radio’s Wendy Harmer and Robbie Buck with a 14 per cent market share.
Kyle and Jackie O placed third with 12.1 per cent after tumbling by 3.4 points.
Success story: Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM station 2GB’s Ben Fordham (pictured) in the latest Sydney ratings
The result is nothing short of a coup for Fordham, who replaced industry titan Alan Jones as host of 2GB’s breakfast show a year ago.
Despite the outcome, The Kyle and Jackie O Show still has plenty to celebrate.
The program continues to dominate the FM airwaves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 per cent in the latest survey.
The outcome also marks Kyle and Jackie O’s twentieth consecutive No. 1 spot on the FM bandwidth.
Nova FM’s Fitzy and Wippa, meanwhile, suffered a lacklustre outcome with a 6.1 per cent audience share, and 2Day FM’s Morning Crew with Dave Hughes, Ed Kavalee and Erin Molan languished at the bottom of the leaderboard with just 2.4 per cent.
Still ruling the FM! The Kyle and Jackie O Show continues to dominate the FM airwaves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 per cent in the latest survey