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Ratings wrap: The Bachelor continues to trend towards CANCELLATION as Today draws close to Sunrise

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Ratings wrap: The Bachelor continues to trend towards cancellation with dismal numbers as the Today show zeroes in on ‘unbeatable’ Sunrise

Channel Nine and Seven easily won the Thursday ratings battle, with the latter’s new Home and Away triple-episode strategy trouncing 10’s flailing The Bachelor.

The failure that is Jimmy Nicholson’s Bachelor season continued last night, with Channel 10 slipping to fourth in the primary network shares, trailing even the ABC.

Elsewhere, Karl Stefanovic and Allison Langdon’s winning partnership on Today continued, with the Nine breakfast show within spitting distance of once-dominant Sunrise.

Love isn't in the air: Channel Nine and Seven easily won the Thursday ratings battle, with the latter's new Home and Away triple-episode strategy trouncing 10's flailing The Bachelor

Love isn’t in the air: Channel Nine and Seven easily won the Thursday ratings battle, with the latter’s new Home and Away triple-episode strategy trouncing 10’s flailing The Bachelor

Formerly a consistent-but-not-world-beating 7pm staple, Home and Away’s loyal fanbase is now bigger than most higher budget prime-time staples.

Seven has pounced on this of late, opting to air three episodes on Thursday night, easily beating 10’s once-dominant The Bachelor.

The Summer Bay drama was the highest-rated entertainment program of the night, with 625,000 metro viewers for the early segment and 546,000 after 8pm.

The Bachelor continued to languish in second place with just 487,000 viewers for the Thursday staple that once routinely drew more than one million.

Home and a win: Home and Away was the highest-rated entertainment program of the night, with 625,000 metro viewers for the early segment and 546,000 after 8pm

Home and a win: Home and Away was the highest-rated entertainment program of the night, with 625,000 metro viewers for the early segment and 546,000 after 8pm

Will you take these lows? The Bachelor continued to languish in second place with just 487,000 viewers for the Thursday staple that once routinely drew more than a million

Will you take these lows? The Bachelor continued to languish in second place with just 487,000 viewers for the Thursday staple that once routinely drew more than a million

The numbers are up from the woeful premiere (481,000) but won’t do anything to squash escalating cancellation rumours.

Softening the blow for 10 was The Project, which managed a decent 529,000 after 7pm (but 308,000 against strong news competition at 6.30pm). 

Channel Nine won the primary ratings share (20.1%, topping Seven, 19.9%, ABC, 12.1% and Ten, 11.1%) despite not winning in any of its time slots.

Winner: Nine won the primary ratings share (20.1%, topping Seven, 19.9%, ABC, 12.1% and Ten, 11.1%) despite not winning in any of its timeslots. ACA (694,000) and NRL (381,000) impressed

Winner: Nine won the primary ratings share (20.1%, topping Seven, 19.9%, ABC, 12.1% and Ten, 11.1%) despite not winning in any of its timeslots. ACA (694,000) and NRL (381,000) impressed

The network steered clear of entertainment programming, with A Current Affair (694,000) preceding Thursday Night NRL (381,000).

The so-called ‘Morning Wars’ are in a much healthier place than they’ve been in several years, with Seven’s once-unbeatable Sunrise (279,000) scraping past Nine’s resurgent Today show (256,000).

It’s an impressive number for the Karl Stefanovic and Ally Langdon-fronted breakfast show that was routinely being beaten by 80,000 viewers when Deb Knight and Georgie Gardner were at the helm in 2019.

Back on! The so-called 'Morning Wars' are in a much healthier place than they've been in several years, with Seven's once-unbeatable Sunrise (279,000) scraping past Nine's resurgent Today show (256,000)

Back on! The so-called ‘Morning Wars’ are in a much healthier place than they’ve been in several years, with Seven’s once-unbeatable Sunrise (279,000) scraping past Nine’s resurgent Today show (256,000)

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