Samantha Armytage expressed her dislike of some of the ‘lame’ light entertainment segments she endured as a co-host of Sunrise just last month.
But this week, the 45-year-old presenter – who left the breakfast show in March – made the shock announcement that she was joining frothy reality TV franchise Farmer Wants a Wife.
The announcement was part of Channel Seven’s Upfronts on Tuesday.
Surprise! Sam Armytage (pictured right with husband Richard Lavender) made the shock announcement that she’s joining reality TV franchise Farmer Wants A Wife on Tuesday – weeks after slamming Sunrise for not being ‘serious’ enough
Speaking to the Brains Trust podcast last month, Sam spoke about a ‘dumb’ Sunrise skit she’d participated in with Sex and the City star Kristin Davis.
Armytage had donned a curly blonde wig for the segment, in which she played Sarah Jessica Parker’s character Carrie Bradshaw in the HBO hit.
The ill-advised interview made Davis visibly uncomfortable, and caused plenty of backlash – most of it directed at the host.
Burning bridges: Speaking to the Brains Trust podcast last month, Sam spoke about a ‘dumb’ Sunrise skit she’d participated in with Sex and the City star Kristin Davis
Serious journalism: ‘I’d have days where I was like … “I’ve got a journalism degree from university, do I really have to do this stuff?” But you do it because it’s your job.’ Pictured with Sunrise co-host David Koch
‘Guess who got blamed for it? Me. I just sort of sat there and thought, why is all this stuff only happening to me?’ said Sam.
‘I’d have days where I was like… “I’ve got a journalism degree from university, do I really have to do this stuff?” But you do it because it’s your job.’
‘It’s not The 7:30 Report, I wasn’t under the illusion that we had to be totally serious all the time. But it was the reaction to it that got me,’ she explained, calling the criticism ‘wearing’.
Speaking of her reasons for leaving Sunrise earlier this year, Armytage said: ‘I’m not a Kardashian, I didn’t go into this to be famous.’
Tearful goodbye: Speaking of her reasons for leaving Sunrise earlier this year, Armytage said ‘I’m not a Kardashian, I didn’t go into this to be famous’
Sam continued: ‘I’m a journalist by trade, so I just decided to step back and reset my life.’
And apparently part of that ‘reset’ involves becoming a guest judge on Seven’s hit reality TV dating show Farmer Wants A Wife.
Sam, who married wealthy farmer Richard Lavender late last year, will assist with the matchmaking process alongside host Natalie Gruzlewski.
Career move: Sam (right, with husband Richard) will join dating show Farmer Wants a Wife as a guest star, the network announced on Tuesday
‘I’m thrilled to be joining Farmer Wants a Wife in 2022,’ she said on Tuesday.
‘I’ve always been a huge fan of the show and of country people, and I know first-hand that falling in love with a farmer is just about the most wonderful thing you can do.’
Her guest role will involve hosting a segment called Sam’s Choice, in which she introduces the farmers to a ‘new lady based on her own expertise and experience’.
Partnership: Sam, who married wealthy farmer Richard late last year, will assist with the matchmaking process alongside host Natalie Gruzlewski (pictured)
Seven’s Director of Programming, Angus Ross, said the network was ‘thrilled to welcome Sam back to our screens’.
‘Farmer Wants a Wife has been such a hit with audiences because of its heart and Natalie’s earnest mission to help farmers find the love of their lives,’ Mr Ross said.
‘Given Sam’s new life on the farm, she’s in the perfect position to share a snapshot of what farm life could look like for the ladies.’
Expertise: A cringeworthy trailer for next year’s season of FWAW introduces Sam as someone ‘who knows a thing or two’ about finding love with a farmer
A cringeworthy trailer for next year’s season of FWAW introduces Sam as someone ‘who knows a thing or two’ about finding love with a farmer.
‘I really want to help find the right woman for each of our farmers,’ she says, while standing in a paddock wearing a cowboy hat.
‘I won’t hold back because this is love. This is for the rest of their lives. I really want to help a farmer find a wife. Have you all met Rich?’
Richard then walks on screen and says, ‘Every farmer needs love,’ to which Sam replies giddily: ‘That’s lovely, darling!’
Fancy seeing you here! ‘I really want to help a farmer find a wife. Have you all met Rich?’ she says as her husband walks on screen
Their story: Sam married equestrian businessman Richard, 60, at his country estate in the NSW Southern Highlands on New Year’s Eve
Sam married the equestrian businessman, 60, at his country estate in the NSW Southern Highlands on New Year’s Eve.
They had announced their engagement in June last year.
Sam went on to quit Sunrise in March and has now moved away from Sydney to live with Richard at his 40-hectare rural property.
The new season of Farmer Wants a Wife premieres next year on Seven
Quiet life: Sam quit Sunrise in March and now lives with Richard at his rural property in Bowral