Home Tech Instagram 30+ Incredible Instagram Stories Statistics You Need to Know

30+ Incredible Instagram Stories Statistics You Need to Know


If you’re reading this, you’re probably an avid Instagram user. You might hang out there for the free filters. You also might be on their checking out the latest trends in business. Or maybe you just like your posts to have a reflection effect.

Whatever the reason, this article covers some interesting insights into Instagram stories statistics that can help you grow your reach.

  1. Instagram has 500 million daily active story users.

(Source: Instagram)

Instagram Stories have become an integral part of the Instagram experience. Since their launch, Stories have grown to become their fastest-growing format, with over 500 million daily active story users.

  1. IG stories are watched and shared by 70% of Gen Zers.

(Source: Hubspot)

This generation is digital native, and they are on social media every waking minute of their day. They love to see their friends and family on social media, which is why 70% of Gen Zers watch or post IG stories in their free time.

  1. 86.6 percent of Instagram users share their Stories.

(Source: 99firms)

Stories have become a big part of the Instagram experience. A massive 86.6% of Instagram users post stories, while only 33% of users post standard, permanent posts to their profile.

  1. Instagram stories had a 68 percent tap forward rate in 2020.

(Source: Earthweb)

Instagram says this is likely due to “a combination of people spending more time at home and the addition of new features like stickers and effects.

  1. In 2018, Instagram Stories accounted for 24.92 percent of all content.

(Source: Iconosquare)

Stories can be easily viewed by your entire audience (whereas only 10% or so see your feed posts), and they’re a fantastic way to share engaging content that you don’t want cluttering up your feed.

  1. One-quarter of Gen Z and Millennials look for products and services through Stories.

(Source: Ad Espresso)

With the emergence of Gen Z — a demographic that’s poised to become the largest consumer segment by 2020 — it’s critical that brands understand how they use technology.

  1. Between 15 percent and 25% of individuals swipe the links in branded content.

(Source: Marketing for Greatness)

When it comes to engagement on branded Instagram stories, it’s a different story. Between 15% and 25% of people who watch stories with links in them swipe the link.

  1. In the next six months, 96 percent of US marketers questioned expect to continue employing Stories advertisements.

(Source: LAtimes)

Instagram Stories are a hot topic among marketers, and it looks like they’re here to stay. Advertisers are becoming more comfortable and confident with the new format.

  1. Instagram Stories are created by more than half of all the companies on the platform.

(Source: Instagram)

Instagram Stories are a great way to generate leads, boost engagement and grow your Instagram following. Hence, half of the businesses on Instagram are already producing Instagram stories regularly.

  1. In 2018, Instagram Stories accounted for 24.92 percent of all content.

(Source: Iconosquare)

People like Stories because they are more personal, casual, and fun than traditional posts. Almost a quarter of the platform’s content created are stories.

  1. In 2020, around 30% of Story activity will consist of only one frame every day.

(Source: Rival IQ)

The most common number of frames in a Story is one — around 30% of Story activity includes just one frame per day. The next most popular number is two, but only about 5% of Stories have more than three frames.

  1. Instagram Stories have been seen by 68 percent of millennials in the UK, more than any other site.

(Source: Rival IQ)

We know that the Instagram Stories format is extremely popular, and the figures for the UK show that it’s continuing to grow.

Instagram Stories usage in the UK has increased by 8% over the past year, with 68% of millennials now saying they view Stories on a daily basis.

  1. One-third of everyday Instagram users stated a product they saw on Stories piqued their curiosity.

(Source: Mediakix)

Stories are an easy way for businesses to connect with their customers on a daily basis, and this Instagram statistic reflects this.

  1. According to Instagram account data, corporate accounts were responsible for one out of every three of the most-viewed Instagram Stories in 2018.

(Source: Mediakix)

This is great news for marketers, but it also means you need to work extra hard to stand out in that feed — especially if you’re just starting out.

  1. Stories in the branding business had an average reach of 5.96 percent in the first six months of 2018.

(Source: SocialMediaToday)

The Stories format is quickly becoming the preferred medium for brand promotion on Instagram.

  1. The average reach rate of stories in the sports business was 10% in the first six months of 2018.

(Source: SocialMediaToday)

Compare that with a 4% reach rate on average for posts in the same time period!

  1. In 2018, the average amount of time spent on Instagram was raised to 28 minutes per day, thanks to Stories.

(Source: Mediakix)

Instagram Stories introduced a new way to share and connect with users.

  1. At least 17 times a month—roughly every other day—the top 25% of most active companies create Stories.

(Source: Rival IQ)

For brands, Stories present a great opportunity to engage with their customers and get creative with their marketing efforts.

  1. Only about 1 Story per week is published by the least active 25% of companies.

(Source: Rival IQ)

Not every brand is using IG stories widely. These accounts have the highest probability of being forgotten by people for not being active.

  1. You may attain a 70% retention rate by posting up to 5 Stories every day.

(Source: Social Insider)

This means that there is consistently a small group of people who have been viewing your Stories for over 6 months.

  1. Businesses account for 1/3 of the most popular Stories.

(Source: Embed Social)

Stories have become a big part of Instagram. So big, in fact, that one-third of the most viewed stories are from businesses, and one in five stories gets a direct message from its viewers. And now, Instagram wants to help you reach more of your audience with story ads.

  1. For sponsored efforts, 55.4 percent of influencers utilize Instagram Stories.

(Source: Emarketer)

Content creators use IG Stories as a way to engage their followers with unique and personalized content.

  1. IG has nearly twice as many daily users as Snapchat.

(Source: CNBC, Backlinko)

Snapchat only has 280 Million daily users, while IG has 500M.

  1. The best-performing Story advertisements are 1.3 seconds per scene shorter than the worst-performing commercials.

(Source: Finance Online)

Keeping scenes short but linking them together with a clear narrative is the trick behind successful Story ads.

  1. The sound is turned on in 70% of Instagram Stories.

(Source: Mediakix)

When it comes to watching Instagram Stories, people like to hear what they’re seeing.

General IG Facts:

  1. More than 75% of Instagram users are from countries other than the United States.

(Source: Backlinko)

Even though the company is headquartered in the United States, most of its user base is outside of the country.

  1. Every second, 995 photographs are uploaded to Instagram.

(Source: WouldYouHaveThought)

The numbers around photography and media sharing are staggering — and growing every day.

  1. In the United States, women use Instagram 53.7 percent more than men.

(Source: Statista)

One key factor that any marketer or business owner should be aware of when it comes to Instagram is how men and women use the platform differently.

  1. The amount of time spent watching videos on Instagram has increased by 80%.

(Source: Instagram Business)

In fact, Instagram videos are so good that people spend more time watching them now than they did before.

  1. A user’s postings will be seen by about 50–60% of their followers.

(Source: Quora)

This means that you’re competing with a lot of other content to get in front of your audience.

  1. Users may get statistics regarding their interaction by creating a business profile.

(Source: Social Media Examiner)

These stats include impressions, reach, and website clicks; they also include data on how many followers have seen or engaged with your posts.


Every few months, Instagram introduces new features, most of which are here to stay. It’s time to put them to work for you and your company in a commercial capacity.

Just like that, you can ensure you are using stories to reach a wider audience and improve sales.

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