Chip and Joanna Gaines FINALLY launch Magnolia Network

After more two years in the works, Chip and Joanna Gaines’ Magnolia Network has finally launched.

The HGTV stars celebrated the debut of their new network, which was originally set to launch last year but pushed back due to the pandemic, on Thursday.

‘This morning I sat there, and I was in the bathroom and I was crying, “Why am I crying?” and it felt like I just gave birth,’ Joanna, 43, said on Today during an appearance with her husband Chip, 46. ‘I always cry when I give birth. “This is a baby two, two and a half years in the making. Today is her debut.” So, we’re so excited.’

It’s happening! Chip and Joanna Gaines finally launched their new Magnolia Network after the pandemic forced them to delay the debut last year 

The network, which features a slew of original programming, is now available on the new Magnolia app and discovery+ . It will officially launch on television in January 2022.  

‘I think what we loved about the network was getting to highlight other people’s stories,’ Joanna said. 

‘Inspiring people. So we’re excited about highlighting them,’ Joanna said.

The Magnolia Network was originally scheduled to launch in October 2020, but production shutdowns forced the couple to postpone the big debut. 

Anticipation! Joanna announced the upcoming launch on her Instagram on Wednesday evening 

It’s here! The couple appeared on Today on the day of their big launch 

‘Inspiring people’: Joanna said she loved highlighting the people appearing on her new network 

Magnolia Network, which replaces the DIY Network, will offer original programming, new seasons of some of the former DIY Network shows and all past episodes of HGTV’s Fixer Upper.

Chip and Joanna began their career in construction and design of homes in Waco, Texas and now have several businesses, including the Magnolia Market at the Silos, a restaurant Magnolia Table and a luxury bed and breakfast destination in Waco.

The enterprising couple signed a deal with Target for their own line of home goods, launched a magazine Magnolia Journal and published design, gardening and children’s books. 

Delayed: The Magnolia Network was originally scheduled to launch in October 2020, but production shutdowns forced the couple to postpone the big debut

Tune in! Magnolia Network, which replaces the DIY Network, will offer original programming, new seasons of some of the former DIY Network shows and all past episodes of HGTV’s Fixer Upper

They launched their TV career on HGTV in 2013 with Fixer Upper, which documented them flipping homes into their signature farmhouse chic style.

While the show ended in 2018, the couple have remained firmly in the spotlight with their wide array of side ventures, including their new network.

Celebrating the launch on her Instagram account, Joanna gushed on Wednesday: ‘Not sure I’m going to be able to sleep tonight because @magnolianetwork will finally be launching tomorrow!

‘Check us out on the @todayshow tomorrow morning (Thursday) as we celebrate the launch and introduce you to more of the storytellers on our network- which reminds me, I better go to bed bc it’s going to be an early start! #MagnoliaNetwork.’

Out now: The network will be available on discovery+ and the new Magnolia Network app starting July 15, followed by television in January 2022