Saturday Night Live sees spike in ratings and social media with Taylor Swift and Jonathan Majors

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    Saturday Night Live sees spike in ratings and social media activity with Taylor Swift and Jonathan Majors


    Saturday Night Live’s most recent episode, with Jonathan Majors hosting and Taylor Swift as musical guest, scored the season’s highest social media rankings and a spike in TV ratings.

    NBC said that the comedy show’s November 13 broadcast garnered a 1.37 rating in the 18-49 demo and 5.8 million linear telecast and digital viewers, according to Deadline. 

    The number were up from the November 6 broadcast, which featured Kieran Culkin and Ed Sheeran, and garnered a 1.31 rating in the 18-49 demo with 5.7 million linear telecast and digital viewers.

    The latest: Saturday Night Live's most recent episode, with Taylor Swift, 31, as musical guest and Jonathan Majors, 32, hosting, scored the season's highest social media rankings and a spike in TV ratings

    The latest: Saturday Night Live’s most recent episode, with Taylor Swift, 31, as musical guest and Jonathan Majors, 32, hosting, scored the season’s highest social media rankings and a spike in TV ratings

    Nielsen Social Content Ratings reported that the episode had 1.2 million social media interactions, which more than doubled the second-highest rated social performance of the season when Kim Kardashian hosted last month, which had 494,600 interactions, the outlet reported.

    On YouTube, the Swift-Pete Davidson skit Three Sad Virgins racked up a week-high 3.1 million views, also featuring the comedy troupe Please Don’t Destroy, which consists of Martin Herlihy, John Higgins, and Ben Marshall.

    Swift’s extended performance of All Too Well had 2.5 million views. The show’s opening parodying the Ted Cruz-Sesame Street story had 2.6 million views.

    Swift appeared on the NBC variety show to promote the re-release of her album Red, and also performed Red (Taylor’s Version) on the show.

    Swift's extended performance of All Too Well had 2.5 million views on YouTube

    Swift’s extended performance of All Too Well had 2.5 million views on YouTube

    Swift appeared on the NBC variety show to promote the re-release of her album Red, and also performed Red (Taylor's Version) on the show

    Swift appeared on the NBC variety show to promote the re-release of her album Red, and also performed Red (Taylor’s Version) on the show

    Majors appeared to promote his new Netflix film The Harder They Fall

    Majors appeared to promote his new Netflix film The Harder They Fall

    Swift also released a 13-minute long version of All Too Well: The Short Film, telling the AP last week that the feedback she’s received from fans on the track inspired the extended project.

    ‘This is all about what the fans have turned this song into,’ she said. ‘It was never a single, never had a video, it never had a visual element to it, but they pretty much created their own imaginary cinematic universe for it, so this is just me following through on what they started and what they told me they wanted.’

    The latest release from the superstar songstress comes as she’s taken the undertaking of re-recording her catalogue after Scooter Braun bought the rights to her initial six records when he purchased her original label Big Machine.

    Majors appeared to promote his new Netflix film The Harder They Fall.

    This week’s episode of SNL will feature Simu Liu of Shang-Chi and the Legend of the Ten Rings as host, and Saweetie making her debut on the show as a musical guest.

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