Search Engine Optimization or SEO is one thing you have probably heard repeatedly as a site owner. You might find this term and other buzzwords surrounding it a bit confusing or even overwhelming, especially if you are just getting started, but it is not that difficult to get a working understanding of the term and the processes revolving around it.

Search Engine Optimization is simply the process of making your site more visible and easier to find by potential users. In general, search engines employ certain ranking factors to decide which results are most relevant to any particular inquiry. These factors vary from the very technical dealing with the overall infrastructure of your site to more content-related factors such as Keywords optimization. 

Tips for Getting Started With SEO

Even within the niche of adult sites, there are many sites available competing for users’ attention, which means that adult sites need to employ SEO strategies that would boost their visibility, just like every other site. In getting started on SEO, here are things you should pay attention to:

1.     Get a good domain 

Your domain name is the first thing you should pay attention to as part of your long-term SEO optimization strategy. Domain name plays a key role in the success of any adult site business. If you have already chosen a domain, consider the next tip.

2.     SEO Audit

To set your SEO goals and create strategies, you need to know where your site currently ranks in terms of visibility. Analyse and review your website and keywords and even competitors’ sites to get an overview of your market share compared to your competitor’s. Companies such as UniK SEO offer free SEO analysis that includes an analysis of your competitors to help you understand your site’s current situation within the adult industry. 

3.     Keywords optimization

Keywords are used to describe a word or combination of words that users enter into search engines to get information, goods, or services on the internet. Keywords lie at the very centre of any strong SEO campaign. Using keywords related to your niche on your site will help to direct traffic to your site, improve your CTR and ultimately your revenue as a business. In building your SEO strategy, you can use a keyword research tool or service to get keywords that work best for your industry. UniK SEO runs a niched adult keywords audit service to help you move forward in your SEO strategy. 

In developing your keyword optimization method, you should consider using keywords that work the long tail to tap into the adult niche.  

4.     Create niched and optimized content

It is not just enough to identify keywords to use on your site; you need to be able to use them to create high-quality, in-demand content for your adult site. You should, however, be careful not to overuse these keywords, i.e. keyword stuffing. Create a balance in the use of your primary keywords and secondary keywords. Asides from text, make sure to use other content types such as images, videos, or infographics. Also, avoid duplicating content, as this may be harmful to your rankings. 

In the adult industry, internal linking is another way to get started on optimizing your site. Link building is the process of acquiring hyperlinks from one site to yours. Working on how people search, you can effectively create internal links that will help your SEO process. For example, you could use actor names to target internal linking, since users are likely to search for these. 

6.     Positive User Experience

Make sure that your site is easy to navigate, and the general appearance will appeal to the user. 

Even though about eighty percent of people use search engines to find products or services, many businesses or sites have no SEO strategy in place. SEO strategy is a must-have for any site. Not only does it make your site visible, but the Return on Investment (ROI) on SEO is also very high. 

Unlike ads, which you can pay for, you can’t pay search engines to get higher search rankings. However, you can employ the services of adult SEO specialists, who can help you gain the visibility you need for your site and take you through the process you need to get started to build a profitable adult site. 

SEO is an ongoing process, and you have to keep working on your strategies and adjusting them. Implementation of all the tips will help you cover the four facets of SEO, i.e., Keyword research, on-page SEO, Technical SEO and Link building or off-page SEO. 

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